TikTok is introducing a updated setting that permits them to lessen the amount of artificial intelligence-produced media appearing in their feeds. This step comes as the company disclosed that it now features in excess of 1 thousand million AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a widespread release. This advancement coincides with a surge in content created by AI, fueled by new AI video creators.
The Broader AI Trend
Studies have shown that nearly a tenth of the most rapidly expanding video streams on a competing service exclusively feature AI-generated videos. A large amount of this output is deemed mass-produced AI material, a term for poor-quality, mass-produced content that is frequently illogical or dreamlike.
Our research shows that a lot of users like content produced via AI tools, from digital art to informative clips, and we intend to provide users the ability to see more or less of that, depending on their own likes,” said a company executive.
Volume and Proportions
The service disclosed that there are currently 1.3 billion videos on its app tagged as artificially created. Overall, in excess of 100 mn pieces of content are submitted to the service every day, making AI-generated material a relatively small part of its complete catalog.
User Control Features
Viewers will be capable of limit or boost the amount of artificial media they watch by using the topic control option in the app and selecting “AI-generated content”. Further subjects that can already be controlled under the tool encompass politics, clothing, aesthetics, and dance.
Platform Guidelines
Its policies mandate users to identify lifelike AI-made content, and it bans malicious AI impersonations of public figures or critical incidents. Any believable AI-generated clip that is not labeled can be taken down under its user guidelines.
Furthermore, the platform will from now on attach an artificially created watermark to content made using its own AI tools, or flagged by an cross-platform project for recognizing artificial media. This action is designed to help prevent users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
The company is also establishing a $2m educational fund for professionals and groups to create educational content about responsible artificial intelligence. This program will assist educational bodies dedicated to educating programming and robotics.
Moderation Strategy
The video-sharing app has defended its content review process, amid debate over proposals to cut jobs for a large number of review team members in Britain. TikTok is set to eliminate a significant number of roles in its user protection team in London, with trade unions and digital protection specialists raising concerns that staff are being displaced by automated systems.
A trust and safety lead stated that people-led review would continue to be important, but AI can protect employees by filtering out the most harmful content before it is viewed by people. TikTok announced a 76% decrease in explicit and harmful content seen by content reviewers over the previous year due to intervention by its AI tools.
“We think that it’s essential to integrate people and machines to ensure user safety,” she said. “We’ll have people as involved in the system, but we further consider it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is the area in which a lot of the machine support is proving valuable work at speed.”
